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Client Showcase

Contur

Contur reached out to us to create a promo video for their yoga clothing brand

Project

Brand Promo

Client

Contur

Shoot Date

October 2020

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Project Brief

This video was mainly based around a photo shoot that was taking place to showcase the new line of clothing from the company. The main focus was the photography, however a promotional video was also required as a kind of behind the scenes in between photos piece.

The Process

Pre-production – Location scouting and prop sourcing were the main pre production duties required for a smooth shoot. A roof top in Manchester was scouted and test footage was taken in order to form a shot list and story board. All the models were recruited by Contur.

Shoot – Footage was taken in between each photo shoot. Sticking to the shot list and story board, multiple angles and takes were shot for each model in each outfit. All the footage was filmed on a single rig consisting of a Sony A7r3 camera with a 35mm lens. The camera was mounted on a DJI Ronin Gimbal for smooth fluid footage. We rapped up filming in the mid afternoon and checked the footage to make sure we had all the shots listed on our shot list and storyboard.

Post Production – We edited the footage we had obtained from Healey Dell in Final Cut Pro. Because the footage was all shot in 4k 60fps we were able to slow certain clips down and use speed ramps to create fluid edits and stylish transitions with box crops and title text. Several edits were then created for the client to look at and then choose the one he liked the best.

 

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