Mac came to us with a rough idea of how he wanted the footage to reflect his lyrics. The wordplay throughout the track is consistent with typical road man antics. Flash cars and pit bulls were all thrown into the brainstorming session so with all that in mind we began the pre-production process.
Pre-production – We started by finding a location to film at. The location needed to be something that resembled a high class contemporary establishment. Strip lighting and smoke were all a must. We decided to film at Wax and Away in Manchester as it had the all the required attributes.
After visiting the location and taking some test footage we formed a storyboard and shot lost. We had to take into consideration the layout of the premises and the lighting we would require to create a moody but contemporary vibe.
Shoot – On the day of the shoot we arrived at wax and away in the evening to setup up the equipment before the night set in. Sticking to the storyboard and shot list we began filming all the static camera shots and then onto all the gimbal shots. All the footage was filmed on a single rig consisting of a Sony A7r3 camera with a 35mm lens. The camera was mounted on a DJI Ronin Gimbal for smooth fluid footage. We rapped up filming in the mid afternoon and checked the footage to make sure we had all the shots listed on our shot list and storyboard.
Post Production – We edited the footage we had obtained from Wax and away on Cut Pro. Because the footage was all shot in 4k 60fps we were able to slow certain clips down and use speed ramps to create fluid edits and stylish transitions. The additional B roll footage was added in after the first edit was done. We also added in some title credits using stylish fonts and transitions. The video was then graded with over saturated colours to bring out the lighting that we had used. Several edits were then created for the client to look at and then choose the one he liked the best.