Luke came to us with an idea of how she wanted the promo video to convey the service he provides. Throughout the video, the use of slow motion and speed ramps would be required to create interesting innovative footage that would stand out from the crowd.
Pre-production – The pre production process for this video began by taking a look at the process of the service Luke provides so that we could get an idea of what kind of shots we could get in his shop whilst he does his thing. The video was filmed at Luke’s shop using his own equipment and materials. Luke also arranged for a customer to come in for the shoot and provide some shoes for cleaning to showcase the service he provides.
Shoot – On the day of the shoot we setup the equipment leaving enough time to take some test footage before the model arrived. Sticking to the storyboard and shot list, we began filming a series of one takes throughout the process along with some additional B roll footage of the shop. All the footage was filmed on the Sony A7r3 camera using a 35mm lens. The camera was mounted on a DJI Ronin Gimbal for smooth fluid B roll. We rapped up filming and checked the footage to make sure we had all the shots listed on our shot list and storyboard.
Post Production – We edited the footage in Final Cut Pro. The footage was all shot in 4k 60fps so that we could get creative with slow motion and speed ramps. The additional B roll footage was added in and around the main footage. The video was then graded using blown out whites to create a very clean cinematic looking promo video. Several edits were then created for the client to look at and then choose the one she liked the best.